Connected TV ads are no longer an emerging trend. They are now a core part of how brands advertise and how – Copy
blishers monetize video content. As audiences shift away from traditional cable TV and spend more time streaming content on smart TVs, advertisers are following their attention — and publishers are adapting fast. For both advertisers and publishers, Connected TV ads offer something traditional TV never could: data-driven targeting, measurable performance, and flexible monetization models. Yet, […]